New York, NY- Hailing from Tanzania East Africa, Universal Africa recording artist Diamond Platnumz (real name Nasibu Abdul Juma) has permeated the African market with his unique afro-beats, bongo music style and has recently released his new video “HALLELUJAH” with Grammy award winning reggae band Morgan Heritage. Amassing over 6 million views in only three weeks, the video broke the record previously held by Wiz Kid and Drake, for fastest views on YouTube for an African artist with 2 million in the first two days alone.
Grammy Award-Winning Morgan Heritage Set to Perform at New York Stock Exchange 94th Annual Tree Lighting Ceremony on November 30th
New York,NY - GRAMMY-Award winning reggae band Morgan Heritage is set to perform at the New York Stock Exchange 94th Annual Tree Lighting Ceremony on November 30, emceed by DJ Niko (Z100) and Daymond John (Shark Tank) among others. The family band from New York is riding high on their critically acclaimed album Avrakedabra, “…the reggae album that’s about to make history” says Huffington Post. In 2016, the group won a GRAMMY for “Best Reggae Album” as producer and artist for Strictly Roots.
The culture-driven band, who takes pride in staying true to authentic reggae, recorded Avrakedabra across four different continents in their mission to take reggae music to the four corners of the earth. The album that debuted at the top of the iTunes Reggae chart in 8 different countries, highlights include, multi-GRAMMY winning Ziggy Marley and Stephen Marley, in an alliance of two great musical legacies on “One Family,” and Mr. Talkbox, the famed computerized voice from Bruno Mars’ 24K magic on “Want Some More”.
The name Morgan is historically synonymous with generational reggae music, and prestigious accolades such as the coveted Grammy for Best Reggae Album. However, it was also much publicized when in 2011 the patriarch of the family made international news stemming from a marijuana arrest.
The case against the reggae star was eventually dismissed, but to the close knit Royal Family of Reggae, the event fueled their motivation to get into the legal marijuana industry. The aforementioned manifested as the culture driven band, have not only lent their voice to the future FedEx of the Marijuana industry, but also announced its HIPAA compliant marijuana delivery service partnership with Proper Rx (http://properrx.com/).
MH: Gramps Morgan
RNYC: Reggae In NYC
RNYC: Being based out of Brooklyn, what makes NYC your home base and how much time do you spend here throughout the year?
MH: Not as much as we would like to. We were born in Brooklyn, so Brooklyn is home. We like to see the projection for how things have gone in Brooklyn for the past, well we will just say 15 years, everything is changed. I was on Delancey St. yesterday where we used to shop and you can see there are all kind of high-rises about to go up on the water. It almost reminded me London and Dubai. I know what they are about to do, I can see it, because I have travelled the world, so I know there is an evolution of architecture and structure and I love it.
I would like to spend more time here but we are working. Creating our own record label, Cool To Be Conscious and then winning the Grammy as a record label that's a whole different thing then winning a Grammy as a recording artist or producer and songwriter. Now a lot more people want to work with you, a lot of people want to know what we know, as a record label. Because of working with VP Records for so many years, we taught VP a lot of things. When we were with VP they were a distributer, they weren’t a record label. We kinda said to them, wait a minute, you are behaving as a record company, why don't you be a record company and shortly after that they changed into a record company. They’ve watched us grow and see how much we have grown and say, “oh my good look at them, they have grown up.” Like their babies. It's a beautiful thing. We really want to spend some more time in New York. New York is an amazing city that doesn't’ sleep.
“Avrakedabra is one heck of an album! Great harmonies, excellentarrangements and beau coup outstanding reggae tunes. After winning a Grammy, it’s difficult to surpass expectations. But Morgan Heritage pulled it off. This album is even better than the last.” – Huffington Post
“Nearly 40 years after Marley has left the building, the reggae mantle has passed through the arch to this new generation that just plain scorches. A smoking reggae crew that has already hit it out of the park ups their game and comes in with a hotter, tighter set that owns contemporary reggae, no disrespect to Marley (whose kids show up here as well). There’s a lot of good modern reggae out there these days, but this is the gold standard.” – Midwest Record
“Few albums have the ability to captivate from the beginning to end, but this stunning new release from GRAMMY award winning reggae legends Morgan Heritage does that and more.”
– TopShelf Reggae
“…the culture-driven pop-reggae five-piece has managed to deliver yet another quality album, Avrakedabra.” – Live For Live Music
" Do you believe in magic? if not, I’m sure after listening the legendary royal reggae family Morgan Heritage eleventh studio album Avrakedabra you will see that Reggae music can cast a great spell on its listeners." - Riddim Don Magazine
DOODLE STYLE FEEL-GOOD VIDEO FOR SECOND SINGLE OFF UPCOMING ALBUM AVRAKEDABRA
Already carrying the title of one of the most recognized and decorated legacies in reggae music with international acclaim, Morgan Heritage continue to build d buzz for Avrakedabra, their upcoming followup to the 2016 GRAMMY Award-Winning Strictly Roots. After being featured on top-tier outlets Yahoo Music, Huffington Post, and Billboard, Morgan Heritage are having a homecoming to their core audience and supporters by premiering their lyric video for “Reggae Night” exclusively on genre-giants Reggaeville.
Grammy-Winning Morgan Heritage Leaves Lasting Impression on Avrakedabra World Tour 2017, Releases "We Are" feat Kabaka Pyramid & Dre Island
In a recent series of firsts and historical moments, the Grammy winning Royal Family of Reggae, Morgan Heritage thrilled fans and music lovers from Asia to Africa on the Avrakedabra World Tour 2017.
The worldwide tour is only befitting, as the untraditional creation of the Avrakedabra album with recording sessions took place across 4 different continents highlighting the groups effort of taking reggae music to the four corners of the Earth. The magical Avrakedabra journey launched in Dubai, where Morgan Heritage performed for the first time. It was a long time coming for the musical siblings who were humbled by the outpouring of love. "DUBAI history made with Morgan Heritage" proclaimed Kriss Darlin.
GRAMMY AWARD WINNING MORGAN HERITAGE ANNOUNCES NEW ALBUM – AVRAKEDABRA – OUT MAY 19, 2017 ON CTBC MUSIC GROUP
Very few artist have the ability to capture the imagination of an audience in today’s content driven society and the Iconic GRAMMY Award-winning Morgan Heritage have produced a two-part series into the making of the new album that has done that and with music lovers across the globe. The album name, Avrakedabra, and its mystical album cover artwork had been kept a secret leading up to the “Journey Into” video series when part one dropped last week at Huffington Post and is continued this week on Yahoo! Music. Already garnering top-tier worldwide attention, Avrakedabra will be released on May 19th, 2017 with pre-orders going live on March 17th.