Tmrw.Tday Culture Festival - Negril, Jamaica - Journey down the coast from Montego Bay, a path engulfed by pristine, white beaches and turquoise waters that lead into the coastal town of Negril, where locals and visitors alike sought a better Tmrw.Tday for one inspiring week this past May 17-23. The inaugural global gathering Tmrw.Tday Culture Fest laid its roots along the famed 7-mile beach and picturesque limestone cliffs of Negril, inviting participants to achieve a more conscious lifestyle, placing an emphasis on music, wellness, gastronomy, and environmental activism set against the backdrop of one of the world’s most coveted travel destinations.
Scattered along the beach and in the surrounding resort town, vibrant outdoor venues sprang to life shrouded by palm trees and exotic greens primed to host a wealth of workshops, fitness classes, and, of course, a world-class selection of international musical acts and native talent alike. Crystal clear skies and glimmering waters met the shores of Irie Soul Beach each morning, homebase to Tmrw.Tday and host to the myriad of daily activations offered. Ranging from meditations to beachside bootcamps, the offerings spanned the fitness spectrum. Taking place underneath colorful awnings on the sand, participants engaged the mind, body and spirit alongside unobstructed views of endless ocean waters.