NEW VIDEO FOR "TRUEVERSATION" Billboard Premieres Visual of the First Single From Queen Ifrica's Third Album Climb Out March 3, 2017 via VP Records
The Jamaican award-winning singer, songwriter and social activist Queen Ifrica
unleashes the video for "Trueversation" featuring Damian "Jr. Gong" Marley. The visual, which was shot in Miami's Wynwood district and directed by Antwan Smith, premiered with Billboard.comlast week.
"My inspiration for this song came from the need for people to have good healthy one-on-one conversations that stimulate your mind and senses. It is a concept that requires truth in communication," Queen Ifrica states.
"Trueversation" is now available on all digital platforms and will be featured on her third studio album Climb, available March 3, 2017 via VP Records (pre-order now ).
Throughout Climb, she touches on key social issues. The soul-tinged reggae track "I Can't Breathe" rails against ongoing police brutality in America; the ska flavored "Rebellion" name checks uprisings across several continents that have secured rights and improved the lives of many marginalized individuals. This sentiment is reinforced on "Battlefield", which warns "we never yield, its war on the battlefield, if you nah hear you ah go feel." She also continues to uplift the younger generation. Queen's beautifully sung lyrics encourage perseverance during hard times on the title track and she reveals two of her greatest motivational sources, her mother and grandmother on "Ask Me Granny." On "Black Woman" she implores young ladies to know their worth and not be swayed by objectifying trends in popular culture.