After debuting at #1 on the Billboard Reggae Chart, The Movement will be making their way through NYC on tour for their new album Golden next month. They are playing a Rocks Off Concert Cruise, which if you haven’t been is an amazing way to see the city and hear great music. In preparation for their visit we sat down with lead singer, Josh Swain and talked about the new album, song writing and the future of independent music.
RN: Reggae In NYC
MOV: The Movement
RN: In 2014 you released Beneath The Palms, a surprise acoustic album as a free gift to your fans. Tell me about that, why a free album?
MOV: We were having a little lull in the stuff that we had released and we had gone and done these Sugar Shack Sessions in Florida. It’s just like this cool little studio, really low key and they have this outside area where they set up cameras and some mics and stuff. We did like four songs out there. Just one take vibe kind of things. We got some good feedback on that and were like, these acoustic recordings of our songs are actually going kind of well, they are not that bad, and we ended up going back out to Compound Studios, which is our base out there in San Diego and doing a couple hours and recorded maybe eight or nine more songs. Just one take, like that, and ended up putting it together. It was super cheap for us, relatively free and we didn’t make any actual physical copies or anything like that. It was a really easy way to put a digital record together and we got some artwork made for it. We said we don’t really want to charge for this, there is no reason. Let’s just put it out there and see if the fans like it. It was kind of a little low key, not really produced, acoustic record and I think all-in-all turned out pretty decent. The fans really appreciated that.
RN: How did you come up with the sticker project, to make a giant print out of your upcoming album and then divide that amongst the fans?
MOV: That was a promo for our latest record Golden. We just brainstormed on what a good and different way was to promote the record and to make the fans feel a little more involved. We basically blew up the (cover) artwork into a giant print. Then we numbered each little one. I think there were 800-900 pieces per print, we did two prints. We cut them all up, our management team did a great job they did it all in-house at our managers house.
I didn’t think it was that great of an idea at first. Like who really cares? The idea was as you had a certain number you could go to our site and plug it in as a puzzle piece and people could start to decipher what the cover of the new record looked liked. I don’t think it got to where people were actually doing that, but I think the concept was understood and appreciated by everyone. It actually went over better than I thought and the fans really appreciated having it. It was just a different idea when it comes to releasing and made them feel like a part of it.